…how does a developer get their app into the top 100 and stay there? Well, The best way is having a really good product that gets the press it deserves. This is still the biggest factor (as it should be), but is way too close to the second best way: Look stupidly cheap compared to everything else.
Any developer who has dropped the price of their app will have seen the difference in sales it makes. $1.99 to $0.99 wouldn’t make any difference on most platforms, but because everything is already so stupidly cheap, it can double sales… or more. Double the sales at #101 and a day later you’re at # 70 with 4x the sales. At 4x the sales you’re at #50 two days later. It’s a feedback effect until everyone else drops their prices too, and you end up back where you started.
…As a result, I am more inclined to take small risks. A small 2 week project, priced at $0.99 has more chance of paying for my time than a 6 month project priced at $9.99. The quality of applications available on the App Store is nothing compared to what it could be. iPhone users are missing out on the $15.00 apps that could change their lives.
… a precious few developers will work hard and long to produce fantastic apps that will be low yielding, under priced, and motivation destroying.
Prices appart, the AppStore must faces (now it has reached the 10 000 apps step) the same problem as musique-libre.org ranking system, as I recently said.